Meet the HF mily

Forever
practicing
yoga &
catching up on laundry

Jessica founded
HFA in 2012. She saw
agencies were using availability as the guiding
rule for staffing events, and she decided to take a
different approach - staffing based on passion for the
client's products
or services
Jessica Shields
Founder
AKA Momma J
Marathoner
Paddleboarder
World Traveler
Dreamer
Bio & Foster Momma

Avid cyclist...like 300 miles a week kind of avid
Corey Clarke
Account Manager
AKA Unicorn Wrangler
Corey joined
HFA in December
2018. He pretty much
killed it from day one. Now Corey manages about a dozen accounts, and hundreds of unicorns (awesome brand ambassadors). He also
plans all of our
workouts at
HFA retreats
Originally wanted to be an English teacher. Glad he chose
us!

Noraliz Miranda
Admin Asst.
AKA Miss Initiative
Nora is the
newest member of
the HFAmily. She joined two months before 2020 fell apart. We're glad she stuck around! By the time you think of something that needs to be done,
odds are, Nora's
done it.
Has an incurable case of wanderlust
Pro at
helping start-ups scale

Forever
practicing yoga & catching up on laundry
Polly Dhanani
HR Manager
AKA
The Machine
Polly was our
"early adopter," joining
the HFA team in July 2018
(pre handbooks and direct deposit!). She handles most
of the legal mumbo jumbo related to having employees in 47 states. She says she
loves it. She's crazy,
but we love her.

Chris Weaver
On-Call Manager
AKA The Fire Extinguisher
If things go
sideways on the
weekend, Chris is your
man. He took on the
newly-created On-Call
Manager position in
March 2019. Since then
he's resolved countless
would-be crises.
We think it's
his yoga practice that helps keep him
centered.

Lori Clarke
Sr. Admin Asst.
AKA Early Bird
Lori's encore
career with HFA
began in March 2019.
She loves our internal and BA team...and the ability to work remotely wherever
the plane lands...which
is often in AZ, where
her first grandchild
lives.
Kayaker
Hiker
Frequent Flier
Gardener
Home Decorator (may or may not be HGTV obsessed)
Lover of
all things
outdoors
Kayla Kalinoski
Account Manager
AKA
Promomasher
Kayla joined
the HFAmily in March
2019. She manages more
than 150 demo reps on the Nordic Naturals program! She is the queen of Google Sheets and pivot tables. She's a unique blend of easygoing, hard-working and
detail-oriented.

Mushroom
Aficionado &
Environmental Advocate
Loves
hiking, arts & crafts &
anything
new
OUR COMPANY'S VALUES
WEEK 1
When you surround yourself with people who share a passion, magic starts to happen. This is why Health and Fitness Activations believes the #1 quality in every employee is a passion for health and fitness. We don’t want brand ambassadors and sales reps who are just there for a check. We want employees who genuinely want to share our client’s message. After all, if you do what you love, you will never work a day in your life.
PASSION
WEEKS 2-5
We stand up for inclusion. We respect people, value diversity, and we believe every person should have a fair opportunity to thrive in our culture. We will not tolerate any type of discrimination. We not only communicate this in all new hire paperwork, client contracts, and pre-event instructions, but we commit to continuous growth in this area by dedicating team meetings to discuss key learnings on inclusion.
EQUALITY
WEEKS 6-24
Integrity, honesty, transparency. These are the building blocks of trust in any organization. However, having these words on a sign (or a website for that matter) isn’t enough. At Health and Fitness Activations we believe that sharing the truth openly, whether it’s good news or bad, is the only way to do business. From the leadership to the brand ambassadors, we expect all of our team members to adhere to these values.
We view each and every task as an opportunity to go above and beyond. Good enough is not good enough. It’s all about providing our clients and team members with the “wow” factor at every turn. Sometimes this is handwritten thank you cards to our brand ambassadors reminding them how much we appreciate them. Other times it’s providing our clients with custom training decks, no matter how big or small the program is.