Health and Fitness Activations https://validator.w3.org/feed/docs/rss2.html Blog When Is It Time to Let a Brand Ambassador Go? Why “Regular Marketing” Doesn’t Work for Health & Fitness Consumers Expo West was Great… Now What? The Top 5 Reasons Brand Ambassadors are Late…And How to Avoid Them How Health Brands Can Use Holiday Downtime to Prepare for a Strong Year of Experiential Marketing Benefits of Spot-Check Calls Contact About Us Services DIY Experiential Marketing: When It Works—and When It Really, Really Doesn’t The Art of Activating on a Budget The Power of the People 5 Things to Ask Your Market Managers How to Measure the ROI of Retail Demos Experiential Marketing: The #1 Key to Success Trimming Branches to Grow Taller: The Future of HFA The Origin of HFA When Things Go Sideways… Is Guerrilla Marketing Right for Your Business? The Lesson We’ve Learned Twice 5 Ways to Integrate Digital Marketing with Experiential Why Premium Products Need Education-Focused Activations How Your Brand Ambassadors Can Make the Most of a Slow Demo  Are Higher Traffic Events Always the Right Fit? Incorporating Your Brand Story into Your Experiential Marketing Home 4 Policies that Help Us Keep Great Brand Ambassadors 7 Tips for Brands Launching Retail Demo Programs Major Trends in Experiential Marketing Experiential Marketing: When More is More 5 Ways to Increase the ROI of Your Experiential Marketing Campaign  6 Ways to Ensure High-Quality Events   Events or Retail Demos – Which is Right for Your CPG brand?  The Secret to Success with Dry Demos  Pura Vida: HFA style 10 Cost Saving Tips for Your Experiential Marketing Activations  How to Find the Right Brand Partner for Retail Demos Why Do Costco Roadshows? … and how to knock them out of the park  How to Get the Best Brand Ambassadors at Big Events  Remember – It’s Not About You: Putting Customers First in Experiential Marketing  How to Make Your Experiential Marketing Earth-Friendly What Goes Into the Perfect Training Deck? When Should You Start Planning Your 2024 Demos?  These Communication Tips Will Increase the ROI of Your Experiential Marketing Activation How to Leverage Your Demo Program at Your Next Category Review Meeting 7 Tips to Make the Most of Expo West How to Find the Perfect Brand Ambassador Four Ways to Activate at SXSW How to Avoid Out of Stocks at Your Retail Demos