The Role That Saves Our Events…and Our Sanity
If you’ve worked in experiential marketing for more than a couple of minutes, you know it’s a wild ride. Inclement weather, shipping challenges, and brand ambassador callouts are always a possibility. And who are the brand ambassadors going to call when they need help figuring out what to do? Ghostbusters. No – at most experiential […]
2022: Our Best Year Yet
If the pandemic has taught us anything, it’s that you never know what’s just around the bend. Going into 2022, we honestly had almost no idea what to expect. We had some strong client partnerships and some big dreams, but the pandemic was still looming, and we didn’t have a crystal ball to know when […]
Tips for Relaunching Your Demo Program
While many people are enjoying eggnog and hot chocolate, many of our clients are busy plugging away at spreadsheets and finalizing budgets for the new year. Like many other health-minded brands, some of our clients took a break from demos during the holidays and are gearing up to relaunch their demo programs in January. If […]
Top 5 Tips for a Successful Retail Demo Program
Part of almost every CPG’s go-to-market strategy includes some sort of field marketing, most often product sampling at in-store demos. It’s a great way to show the retailer you are invested in making sure your product makes it at their store, and unlike many kinds of experiential marketing, demos provide at least a part of […]
Should You Demo Health-Minded Products During the Holidays?
While many experiential marketing agencies are busy during the holidays, the end of year is usually a slower time for us. Many health-minded CPG brands slow down their demo programs during the holidays. We understand – more people are buying pumpkin pie than protein shakes. They figure they’ll reserve their cash for January when people […]
Should Demo Reps be W-2?
The question, “Should Demo Reps and Brand Ambassadors be W-2 employees or 1099 contractors?” comes up often in the experiential marketing world. The answer to this question depends on who you ask. If you ask the state of California, it’s almost always W-2. If you ask a demo rep who doesn’t want to have taxes […]
Happy Thanksgiving! A Gratitude Blog
Caution. I’m not really a mushy girl (my team can attest), but this is a really mushy blog. I can’t help it. At this time of year, it’s hard for me to rein in my feelings about HFA and the team we have here. So, today, I’m giving myself a moment to step out of […]
Tips for Acing your Brand Ambassador Interview
Between all of our programs, our team probably interviews 30-50 brand ambassadors each week. We’ve seen it all. We had a woman who wouldn’t answer our interview questions because the FBI was listening in. We had an interviewee who answered every question with a single-word answer, and then would burst out laughing every couple of […]
How to Make Guerrilla Marketing Work for You
Guerrilla marketing, or street teams, can offer a cost-effective way to introduce hundreds, or even thousands of consumers to your product. But if you’re not planning properly, you may find yourself underwhelmed with the results of this style of experiential marketing. Today we’re going to give you insights on how guerrilla marketing can work for […]
The Devil’s in the Details
When you work in the experiential marketing world, there’s never a dull moment. Sometimes a hurricane rolls in on the day of your outdoor activation. Sometimes you use hay to soak up the water left behind by the hurricane rains, only to discover your tour manager is severely allergic to hay. Sometimes you are trying […]
