Why “Regular Marketing” Doesn’t Work for Health & Fitness Consumers

If you’ve ever tried marketing to health and fitness consumers the same way you market to the average shopper, you’ve probably noticed a lack of connection with this must-win audience.   That’s because health and fitness shoppers are different. And if you’re investing in experiential marketing, brand ambassadors, or field marketing in this space, that […]

DIY Experiential Marketing: When It Works—and When It Really, Really Doesn’t

“This would cost us half as much if we did these events with our internal team.”  Sometimes this is the response we get after a sales and planning call with a potential client. And maybe—not a popular opinion among agencies—sometimes brands really do come out ahead when they take on experiential marketing programs internally. But […]

The Power of the People

True story – A kombucha company owner stops by a sampling event to secret shop a program he’d paid thousands of dollars to execute. The brand ambassador grimly asks if he’d like a sample. He says, ‘Sure.’ She pours the sample while explaining she doesn’t really like the product. She believes it tastes sour and […]