Meet the HF mily

Meet the

HF mily

Models and
acts on her
days off

Grammar
Enthusiast

Becca Morello
Director of Operations AKA
Goal Crusher

About Us - Becca

Noraliz Miranda
Account Manager
AKA
Miss Initiative

Pro at
helping
start-ups
scale

Has an
incurable
case of
wanderlust

About_Us_Noraliz

Forever
practicing
yoga & catching
up on
laundry

Loves
hiking,
arts & crafts
& anything
new

Polly Dhanani
Systems Specialist
AKA
The Machine

About Us - Polly
About-Us _Jacquelyn2

Fitness
Fanatic

Pittsburgh
Steelers
super fan

Jacquelyn
Housley
Social Media
Manager AKA
The Beauty
Queen

HFA’s first
full-time employee

Based in
Southern California

Alicia Boisvert
Business
Development
Manager AKA
Dreamcatcher

About Us - Alicia

Kayla
Kalinoski
HR Manager
AKA
The Law

Lover
of all things
outdoors

About Us_Kayla

Mushroom
Aficionado & Environmental
Advocate

Certified personal trainer since 2008

Our internal
go-to for
homeopathic
remedies

Laura Schneider
Account Manager
AKA
The Realist

There are some people
who will give it to you straight.
Laura is one of those people.
Sometimes we get our heads in the clouds a bit and Laura will always bring us back down to planet earth. She’s a go-getter and loves to have a plan in place, setting herself and her brand ambassadors up or success! Her ability
to strategize helps her with the never ending game of schedule Tetris.

About us Laura

Jessica Shields Founder AKA Momma J

Marathoner
Paddleboarder
World Traveler
Dreamer

Bio &
Foster
Momma

Jessica founded HFA in 2012.
She saw agencies were pretty lackadaisical in how they planned and staffed their experiential marketing programs, resulting in forgettable, low ROI events. She decided to take a different approach – creating lively events that embody the client’s personality, staffed with brand ambassadors who share the client’s passion.

Models and
acts on her
days off

Grammar
Enthusiast

Becca Morello
Director of Operations AKA
Goal Crusher

Becca started off
as our on-call manager. Her
ability to manage multiple fires at
a time, while also keeping track of her quarterly goals impressed us all. She moved into the Director of Operations role in late 2021 where she is laser-focused on taking HFA to the next level, measured in both the quantity and quality of our experiential marketing events.

About Us - Becca

Noraliz Miranda
Account Manager
AKA
Miss Initiative

Day one of
Noraliz’s tenure with
HFA, it was clear she is a
woman who gets things done. She’s
the master of staying on top of her to
do list…and the rest of the team’s! If
you think of something that needs to
be done, odds  are, she’s already
done it. Noraliz started off as an administrative assistant, and now
manages several of our
larger accounts.

Pro at
helping
start-ups
scale

Has an
incurable
case of
wanderlust

About_Us_Noraliz

Forever practicing
yoga & catching
up on laundry

Loves
hiking,
arts & crafts
& anything new

Polly Dhanani
Systems Specialist
AKA
The Machine

Polly was our
“early adopter,” joining
the HFA team in July 2018
(pre handbooks and direct
deposit!). Since then, she’s supported pretty much every client activation in one way or another. We recently created the systems specialist role for her after discovering her superpower of finding apps and formulas to
help us all be more
organized and
efficient.

About Us - Polly
About-Us _Jacquelyn2

Fitness
Fanatic

Pittsburgh
Steelers super fan

Jacquelyn Housley
Social Media
Manager AKA
The Beauty
Queen

Jacquelyn
is the one we go
to when anything needs to be
pretty – a social media graphic, an email template, an insert, a holiday card, etc. Her eye for design is freaking amazing and she’s always learning something new. If you noticed the major improvement
in our social media
content in late 2020…
that’s all Jacquelyn.

HFA’s first
full-time employee

Based in Southern California

Alicia Boisvert
Business Development
Manager AKA
Dreamcatcher

Where do we even start
with Alicia? She has literally done
every job at HFA. She started out as a brand ambassador, quickly rose to CEO, then found her passion is for building new experiential marketing
programs. Alicia works with all our new clients – diving into their brand’s culture, processes, and products, then uses that knowledge to build out successful
demo and event programs.

About Us - Alicia

Kayla Kalinoski
HR Manager
AKA
The Law

If you get a
paycheck or invoice
from us, you have met Kayla.
After successfully launching
the Nordic Naturals program in
2019, Kayla transitioned to HR & Finance Manager. It takes a special kind of person to manage the hundreds of brand ambassadors
we have here. And Kayla’s the perfect fit. She’s a unique blend
of easygoing, hard-working,
and detail-oriented.

Mushroom
Aficionado & Environmental
Advocate

Lover
of all things
outdoors

About Us_Kayla

Certified personal trainer since 2008

Our internal
go-to for
homeopathic
remedies

Laura Schneider
Account Manager
AKA
The Realist

There are some people
who will give it to you straight.
Laura is one of those people.
Sometimes we get our heads in the clouds a bit and Laura will always bring us back down to planet Earth. She’s a go-getter and loves to have a plan in place, setting herself and her brand ambassadors up for success! Her ability
to strategize helps her with the never ending game of schedule Tetris.

About us Laura
About Us_ Salvador

Working
on his
degree in
Health Sciences

Salvador Canul
Operations Support
AKA
Zoomer

Salvador is the newest
member of the team. His hustle
impressed Jessica so much on a
project for her other business, beCAUSE minded, she knew he needed to be part of our HFAmily. So, we created a job just for him! He wears many hats – shipping all of the kits, reviewing Promomash
end of shift reports, and confirming demos with department
managers.

Jessica Shields
Founder AKA
Momma J

J_ Shields Headshot

Marathoner
Paddleboarder
World Traveler
Dreamer

Models and
acts on her
days off

About Us - Becca

Becca Morello
Director of
Operations AKA
Goal Crusher

Noraliz Miranda
Account Manager
AKA
Miss Initiative

About_Us_Noraliz

Pro at
helping
start-ups
scale

Polly Dhanani
Systems Specialist
AKA
The Machine

About Us - Polly

Forever
practicing
yoga & catching
up on laundry

Pittsburgh
Steelers
super fan

About Us _Jacquelyn

Jacquelyn
Housley
Social Media
Manager AKA
The Beauty
Queen

Alicia Boisvert
Business
Development
Manager AKA
Dreamcatcher

About Us - Alicia

Based in
Southern California

Kayla Kalinoski
HR Manager
AKA
The Law

About Us_Kayla

Mushroom
Aficionado &
Environmental
Advocate

Our internal
go-to for
homeopathic
remedies

About us Laura

Laura
Schneider
Account Manager
AKA
The Realist

Salvador Canul
Operations Support
AKA
Zoomer

About Us_ Salvador

Working
on his degree
in Health
Sciences

OUR COMPANY VALUES

PASSION

When you surround yourself with people who share a passion, magic starts to happen. This is why Health and Fitness Activations believes the #1 quality in every employee is a passion for health and fitness and their role at HFA. We don’t want brand ambassadors and sales reps who are just there for a check. We want employees who genuinely want to share our client’s message. After all, if you do what you love, you will never work a day in your life.

ETHICS

We live by the motto, “Do what is right, not what is easy.” Honestly, running decisions through this filter makes things much simpler. Should we bill a client for a brand ambassador who was on their phone the whole shift? No. Should we allow a client to make race or age-specific requests for brand ambassadors? That’s a hard no. But, what if we are really, really slow, and need the work? We ask ourselves what’s right and trust that justice will win in the end.

We believe transparent communication is one of the key building blocks of trust. We consistently stretch ourselves to be radically transparent with our clients, our field marketing team, and our internal team. Sometimes it’s uncomfortable, really uncomfortable, but it sets the stage for authentic relationships. We share our wins, but also our ideas didn’t work out as planned, and when we just flat out messed up. We believe this makes our team one of the strongest in the experiential marketing space.

TRANSPARENCY

OWNERSHIP

We own our work, our mistakes, and our quirks. When someone joins the Health and Fitness Activations team, we expect them to bring their unique energy, talents, and passion to their role and make it their own. Maybe it’s because none of our leadership are talented in the area of micromanaging?… Just kidding, we believe that fulfillment in your role comes from having some freedom to do things in a way that allows your strengths to shine.