Go-To-Marketing Consulting

Are you a small business that is growing, but having a hard time navigating the world of CPG?

Mistakes early on can have a huge impact on your long-term retail sales.

HFA can help you answer questions like which retailers to target, how to best support them once you are on-shelf, and how to measure the performance of your trade spend.

With a background in Strategic Account Management at an industry-leading health-focused brand, Jessica Shields has put together a program that will help you put your trade spend to work! In her time in the CPG world, Jessica increased the retail sales in her accounts between 12 and 24% by adjusting the way trade spend was utilized. Now, she has put together this go-to-market strategy that can benefit any CPG brand!

In addition, we have partnered with Promomash, who has a robust trade spend analysis platform that will show you the results in numbers.

Jessica Shields, owner of Health & Fitness Activations


5 Consultations

Initial Meeting: 2 hours in-person or video-conference**

Four bi-weekly 1-hour video conference meetings

**depending on location


Define Success
Gross Profit
Net Profit
Points of Distribution
Market Share

Review Brand and Category
Competitive landscape
Advantage over competitors
Current distribution
Company financials


How to select retailers

How to maximize your tradespend dollars ​

Brand positioning

Brainstorm innovative ideas for in-store activations

​ Analysis of trade spend ROI*

*Customer to provide data or use Promomash data. Promomash subscription not included in HFA pricing.


Deep dive into key issues that can often stunt a CPG brand's growth

Channel Strategy

Supply Chain

Cash Flow

SKU Rationalization

Internal Bandwidth

Ready to Take the Next Step?
Contact us to set up a free consultation.