HFA Mtn Logo.png

The experiential marketing agency

designed for health and fitness brands



HFA Mtn Logo.png

The experiential marketing agency

designed for health and fitness brands



Our passion is helping health and fitness related brands create genuine connections with their target consumers at experiential marketing events.
With experience in brand-building experiential marketing activations, national retail demo programs, strategic account management, guerrilla marketing, sponsorship activation, and go-to-market strategy coaching, Health and Fitness Activations can help you grow your retail sales and expand market share.
Food truck experiential marketing in Austin, Texas


We create memorable branded experiences that will leave an impression on your target demographic. Let us help you plan and execute your next tradeshow, ocean clean up, marathon expo, or a custom event designed just for you!

Kebo in-store demos with Health & Fitness Activations


Our turnkey demo program makes it easy to support your retailers with the best product sampling events in the health and fitness industry. We’ve got the organization, communication, and passion needed to create a successful demo program.
Synergy Raw Kombucha experiential marketing with Health & Fitness Activations


Replacing or complimenting the traditional broker model, our 12-24 week programs focus on gaining and supporting new distribution. We support with sales, merchandising, retailer education, and more.

Jessica Shields running a marathon

Our Roots


Health and Fitness Activations was founded to answer a need…a need for speed. Wait no, a need for passion.

Jessica Shields, the founder of Health and Fitness Activations, is an avid marathoner. She knows how far hard work, determination, and passion can take you. And when she was in your shoes, using an agency to support her at experiential marketing events and in store product sampling, she was disappointed in what she saw.

The agencies didn’t seem to “get it.” The activation ideas lacked inspiration and brand relevance. The salespeople and brand ambassadors had little to no passion or education on the brand. She wanted an agency that created memorable experiential marketing events staffed with brand ambassadors who could sell without “selling” because their desire to share what made this brand amazing naturally spilled out in every conversation.

So, she set off to create this agency. Building on what she learned in 10 years as an experiential marketing manager and brand ambassador and 7 years in CPG sales, Jessica created a high-touch agency to connect brands with their target consumers at events designed to bring the brand to life. Her team’s passion for health and wellness, organization, and hand-selected brand ambassadors make Health and Fitness Activations stand out in the field marketing space.

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Dive Deeper with our Blogs!

Events or Retail Demos - Which is Right for Your CPG brand? 

I’ve become a lifetime purchaser of several products I first tried at a product sampling. Beet Elite (now Superbeets) has been part of my running supplement regimen for years, after being educated about its effect on endurance at an event

Pura Vida: HFA style

Ziplines, rainforests, thermal spas, and a hike to a waterfall – a different team retreat for a different kind of experiential marketing agency. This year’s HFA Costa Rican adventure was the first time the entire HFA team was in the

These Communication Tips Will Increase the ROI of Your Experiential Marketing Activation

We call ourselves an experiential marketing agency. Really, we are communicators – master communicators. When you work with 1,000 brand ambassadors, hundreds of stores, dozens of clients, and an internal team, you have a lot of opportunities to sharpen your