The experiential marketing agency
designed for health and fitness brands
The experiential marketing agency
designed for health and fitness brands
Services
EXPERIENTIAL
MARKETING
We create memorable branded experiences that will leave an impression on your target demographic. Let us help you plan and execute your next tradeshow, ocean clean up, marathon expo, or a custom event designed just for you!
RETAIL
DEMOS
RETAIL SALES
SUPPORT
Replacing or complimenting the traditional broker model, our 12-24 week programs focus on gaining and supporting new distribution. We support with sales, merchandising, retailer education, and more.
Our Roots
Health and Fitness Activations was founded to answer a need…a need for speed. Wait no, a need for passion.
Jessica Shields, the founder of Health and Fitness Activations, is an avid marathoner. She knows how far hard work, determination, and passion can take you. And when she was in your shoes, using an agency to support her at experiential marketing events and in store product sampling, she was disappointed in what she saw.
The agencies didn’t seem to “get it.” The activation ideas lacked inspiration and brand relevance. The salespeople and brand ambassadors had little to no passion or education on the brand. She wanted an agency that created memorable experiential marketing events staffed with brand ambassadors who could sell without “selling” because their desire to share what made this brand amazing naturally spilled out in every conversation.
So, she set off to create this agency. Building on what she learned in 10 years as an experiential marketing manager and brand ambassador and 7 years in CPG sales, Jessica created a high-touch agency to connect brands with their target consumers at events designed to bring the brand to life. Her team’s passion for health and wellness, organization, and hand-selected brand ambassadors make Health and Fitness Activations stand out in the field marketing space.
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Dive Deeper with our Blogs!
When Is It Time to Let a Brand Ambassador Go?
Unless you’re a monster, letting people go is probably not your favorite part of the job. For many, the idea of letting a team member go gives them a nauseous feeling. But, ultimately, it’s important to your company and your
How to Measure the ROI of Retail Demos
When clients come to us for retail demos, they often want to know how they can measure their ROI. It’s a valid and important question. At HFA, it’s imperative that our clients see a high ROI on their retail demo
Experiential Marketing: The #1 Key to Success
Location, location, location. It’s the most important factor in a real estate purchase and it’s just as important in experiential marketing. Choosing the location for your next experiential marketing event is the single most important factor that will lead to