The experiential marketing agency
designed for health and fitness brands
The experiential marketing agency
designed for health and fitness brands
Services
EXPERIENTIAL
MARKETING
We create memorable branded experiences that will leave an impression on your target demographic. Let us help you plan and execute your next tradeshow, ocean clean up, marathon expo, or a custom event designed just for you!
RETAIL
DEMOS
RETAIL SALES
SUPPORT
Replacing or complimenting the traditional broker model, our 12-24 week programs focus on gaining and supporting new distribution. We support with sales, merchandising, retailer education, and more.
Our Roots
Health and Fitness Activations was founded to answer a need…a need for speed. Wait no, a need for passion.
Jessica Shields, the founder of Health and Fitness Activations, is an avid marathoner. She knows how far hard work, determination, and passion can take you. And when she was in your shoes, using an agency to support her at experiential marketing events and in store product sampling, she was disappointed in what she saw.
The agencies didn’t seem to “get it.” The activation ideas lacked inspiration and brand relevance. The salespeople and brand ambassadors had little to no passion or education on the brand. She wanted an agency that created memorable experiential marketing events staffed with brand ambassadors who could sell without “selling” because their desire to share what made this brand amazing naturally spilled out in every conversation.
So, she set off to create this agency. Building on what she learned in 10 years as an experiential marketing manager and brand ambassador and 7 years in CPG sales, Jessica created a high-touch agency to connect brands with their target consumers at events designed to bring the brand to life. Her team’s passion for health and wellness, organization, and hand-selected brand ambassadors make Health and Fitness Activations stand out in the field marketing space.
Dive Deeper with our Blogs!
3 Keys to Successful Recruiting: Pandemic Style
Recruiting reliable, passionate BAs can be difficult during any season, but the one we are in takes the cake. If you decide to recruit your own brand ambassadors during this pandemic, here are a few challenges you may not have
“Into the Unknown:” HFA’s 2021 Goals
When I look at our goals for 2020, I can’t help but chuckle (ok – maybe also cry a little) at my naïve 2019 self. Of course, no one saw the freight train of 2020 coming, right? Just for good
7 Important Things to Think About When Launching a Brand
When we updated our website, I got a few questions about the new services we’ve added, mainly the Go-To-Market Strategy Consulting. I think it might have come as a surprise to some of our followers, who are made up of