When Things Go Sideways…
“Good morning! I hope you have a wonderful shift at WFM today. Give me a shout if you need anything.” This is how most brand ambassadors start their days with HFA. A cheerful greeting, a show of support, and an opening to a dialogue with to their fellow weekend warrior, our on-call manager. When […]
Experiential Marketing: When More is More
The saying less is more is true…sometimes. But sometimes, you have to toss aside that old adage and go big! At large-scale events, where dozens, or even hundreds, of brands are competing for attention, if you don’t stand out, you’ll be lost in the shuffle, and you can expect your ROI on the event to […]