How Health Brands Can Use Holiday Downtime to Prepare for a Strong Year of Experiential Marketing
The holidays can feel like a weird pause for health and wellness brands. Consumers are traveling, slowing down, and celebrating… but you know what’s coming. January is about to unleash a tidal wave of New Year, New Me energy. That’s exactly why the holiday slowdown is pure gold. While everyone else is coasting, you have […]
DIY Experiential Marketing: When It Works—and When It Really, Really Doesn’t
“This would cost us half as much if we did these events with our internal team.” Sometimes this is the response we get after a sales and planning call with a potential client. And maybe—not a popular opinion among agencies—sometimes brands really do come out ahead when they take on experiential marketing programs internally. But […]
The Art of Activating on a Budget
How much does an experiential marketing program cost? $1,000? $10,000? $1,000,000? The answer? Yes. Experiential marketing programs can range anywhere from $1,000 to over $1,000,000.. For those at the higher end of the range, this blog probably isn’t for you. You can pull off many of your wildest dreams (and we’d love to help you!). […]