How Health Brands Can Use Holiday Downtime to Prepare for a Strong Year of Experiential Marketing
The holidays can feel like a weird pause for health and wellness brands. Consumers are traveling, slowing down, and celebrating… but you know what’s coming. January is about to unleash a tidal wave of New Year, New Me energy. That’s exactly why the holiday slowdown is pure gold. While everyone else is coasting, you have […]
Trimming Branches to Grow Taller: The Future of HFA
Sometimes you have to trim a tree to encourage healthy growth. At the end of the summer, HFA got out the tree loppers and made some big cuts to our service branches, pruning about 40% of our business. It was a massive, carefully considered, and, let’s be honest, terrifying decision. Why in the world would […]