The Power of the People
True story – A kombucha company owner stops by a sampling event to secret shop a program he’d paid thousands of dollars to execute. The brand ambassador grimly asks if he’d like a sample. He says, ‘Sure.’ She pours the sample while explaining she doesn’t really like the product. She believes it tastes sour and […]
The Art of Activating on a Budget
How much does an experiential marketing program cost? $1,000? $10,000? $1,000,000? The answer? Yes. Experiential marketing programs can range anywhere from $1,000 to over $1,000,000.. For those at the higher end of the range, this blog probably isn’t for you. You can pull off many of your wildest dreams (and we’d love to help you!). […]