Why “Regular Marketing” Doesn’t Work for Health & Fitness Consumers

If you’ve ever tried marketing to health and fitness consumers the same way you market to the average shopper, you’ve probably noticed a lack of connection with this must-win audience.   That’s because health and fitness shoppers are different. And if you’re investing in experiential marketing, brand ambassadors, or field marketing in this space, that […]

Trimming Branches to Grow Taller: The Future of HFA

Sometimes you have to trim a tree to encourage healthy growth. At the end of the summer, HFA got out the tree loppers and made some big cuts to our service branches, pruning about 40% of our business. It was a massive, carefully considered, and, let’s be honest, terrifying decision.   Why in the world would […]

Why Do Costco Roadshows? … and how to knock them out of the park 

If your products are in Costco, you know velocity matters. If you want to stay on the shelves, your product needs to move…fast. You’ve got to consistently outpace your competition or risk losing your coveted spot. So, how do you move your products? We recommend Costco roadshows.  Costco roadshows combine the benefits of experiential marketing […]