Why “Regular Marketing” Doesn’t Work for Health & Fitness Consumers
If you’ve ever tried marketing to health and fitness consumers the same way you market to the average shopper, you’ve probably noticed a lack of connection with this must-win audience. That’s because health and fitness shoppers are different. And if you’re investing in experiential marketing, brand ambassadors, or field marketing in this space, that […]
5 Tips to Make the Most of Your Sponsorship Activation
Whether it’s a major event like the Boston Marathon or your local weenie dog race, when you sponsor an event, your hope is to get an ROI on your investment. But how do you make sure your sponsorship is successful? Today we are sharing some tips on how you can make the most of the […]