Why “Regular Marketing” Doesn’t Work for Health & Fitness Consumers
If you’ve ever tried marketing to health and fitness consumers the same way you market to the average shopper, you’ve probably noticed a lack of connection with this must-win audience. That’s because health and fitness shoppers are different. And if you’re investing in experiential marketing, brand ambassadors, or field marketing in this space, that […]
The Art of Activating on a Budget
How much does an experiential marketing program cost? $1,000? $10,000? $1,000,000? The answer? Yes. Experiential marketing programs can range anywhere from $1,000 to over $1,000,000.. For those at the higher end of the range, this blog probably isn’t for you. You can pull off many of your wildest dreams (and we’d love to help you!). […]
5 Things to Ask Your Market Managers
An alien invasion takes over the music festival where you and your team are activating…what do you do? While most challenges your team faces at an experiential marketing activation won’t be this outlandish, we all know the importance of having an event manager who is able to face even the most intense challenges head-on. But […]
Expo West was Great… Now What?
Welcome to the post-Expo West season. No doubt by now you’ve gone from the high of the Expo West energy – the intense tradeshow hours, retailer meetings, connecting with past colleagues, team dinners, after hours meet-ups, and VIP parties – and now you are left with the “real work” of figuring out what to do […]