Are you a small business that is growing, but having a hard time navigating the world of CPG?
Mistakes early on can have a huge impact on your long-term retail sales.
HFA can help you answer questions like which retailers to target, how to best support them once you are on-shelf, and how to measure the performance of your trade spend.
With a background in Strategic Account Management at an industry-leading health-focused brand, Jessica Shields has put together a program that will help you put your trade spend to work! In her time in the CPG world, Jessica increased the retail sales in her accounts between 12 and 24% by adjusting the way trade spend was utilized. Now, she has put together this go-to-market strategy that can benefit any CPG brand!
In addition, we have partnered with Promomash, who has a robust trade spend analysis platform that will show you the results in numbers.