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Are you a small business that is growing, but having a hard time navigating the world of CPG? Mistakes early on can have a huge impact on the long-term health of your company.

HFA can help you answer questions like which retailers to target, how to best support them once you are on-shelf and how to measure the performance of your tradespend.

With a background in Strategic Account Management at an industry-leading health-focused brand, Jessica Shields has put together a program that will help you understand how to put your tradespend to work! In her time in the CPG world, Jessica increased the sales at her retail chains between 12 and 24% by adjusting the way tradespend was utilized. Now, she has worked to put this into a system that can benefit any CPG brand!


In addition, we have partnered with Promomash, who has a robust tradespend analysis platform that will show you the results in numbers.


PRogram overview

5 Consultations

Initial Meeting: 2 hours in-person or video-conference** 


Four bi-weekly 1-hour video  conference meetings

**depending on location

Goal Setting

Define Success

Gross Profit

Net Profit


Points of Distribution

Market Share

Review Brand and Category

Competitive landscape

Advantage over competitors

Current distribution


Company Financials

Retail & TRADESPEND strategy

Implement strategy on selecting and supporting key retailers


How to select retailers


How to maximize your tradespend dollars

Brainstorm innovative ideas for in-store activations

Analysis of Tradespend ROI*


*Customer to provide data or use Promomash data. Promomash subscription not included in HFA pricing. 

Operations evaluation

Deep dive into key issues that can often stunt a CPG brands' growth

Channel Strategy

Supply chain

Cash flow

SKU Rationalization

Internal Bandwidth

Ready to Take the Next Step?

Contact us to set up a free consultation.