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Are you a small business that is growing, but having a hard time navigating the world of CPG? Mistakes early on can have a huge impact on the long-term health of your company.
HFA can help you answer questions like which retailers to target, how to best support them once you are on-shelf and how to measure the performance of your tradespend.
With a background in Strategic Account Management at an industry-leading health-focused brand, Jessica Shields has put together a program that will help you understand how to put your tradespend to work! In her time in the CPG world, Jessica increased the sales at her retail chains between 12 and 24% by adjusting the way tradespend was utilized. Now, she has worked to put this into a system that can benefit any CPG brand!
In addition, we have partnered with Promomash, who has a robust tradespend analysis platform that will show you the results in numbers.
PRogram overview
5 Consultations
Initial Meeting: 2 hours in-person or video-conference**
Four bi-weekly 1-hour video conference meetings
**depending on location
Goal Setting
Define Success
Gross Profit
Net Profit
Velocity
Points of Distribution
Market Share
Review Brand and Category
Competitive landscape
Advantage over competitors
Current distribution
Challenges
Company Financials
Retail & TRADESPEND strategy
Implement strategy on selecting and supporting key retailers
How to select retailers
How to maximize your tradespend dollars
Brainstorm innovative ideas for in-store activations
Analysis of Tradespend ROI*
*Customer to provide data or use Promomash data. Promomash subscription not included in HFA pricing.
Operations evaluation
Deep dive into key issues that can often stunt a CPG brands' growth
Channel Strategy
Supply chain
Cash flow
SKU Rationalization
Internal Bandwidth