The Lesson We’ve Learned Twice
A few years ago, we implemented an unpopular policy with our demo clients. We began requiring a minimum number of visits per store – 6 to be exact. This means if a client wanted to add a store to their store list, we required them to complete 6 demos at that store within the first […]
How to Leverage Your Demo Program at Your Next Category Review Meeting
We are going to be (perhaps too) transparent. We’ve done thousands of demos all over the country. We’ve worked with health and fitness brands of all kinds – everything from crackers to protein powders to chicken-less chicken. Across every program, we have seen sales increase due to demos. But we have never seen a program […]
Four Ways to Activate at SXSW
“Music has healing power. It has the ability to take people out of themselves for a few hours.” – Elton John If there’s one week that cements Austin’s title as the “Live Music of the World” it’s the second week of March, when South by Southwest, or SXSW as it’s more commonly known, descends on […]
Should Demo Reps be W-2?
The question, “Should Demo Reps and Brand Ambassadors be W-2 employees or 1099 contractors?” comes up often in the experiential marketing world. The answer to this question depends on who you ask. If you ask the state of California, it’s almost always W-2. If you ask a demo rep who doesn’t want to have taxes […]