4 Policies that Help Us Keep Great Brand Ambassadors

We believe passionate, well-educated, driven brand ambassadors are the key to success for any experiential marketing program – from product sampling at key retailers to large-scale activations at music festivals. Without the energy great brand ambassadors bring to events, you will be fighting an uphill battle in creating memorable engagements with your target consumer. At […]

2022: Our Best Year Yet

If the pandemic has taught us anything, it’s that you never know what’s just around the bend. Going into 2022, we honestly had almost no idea what to expect. We had some strong client partnerships and some big dreams, but the pandemic was still looming, and we didn’t have a crystal ball to know when […]

Should Demo Reps be W-2?

The question, “Should Demo Reps and Brand Ambassadors be W-2 employees or 1099 contractors?” comes up often in the experiential marketing world. The answer to this question depends on who you ask. If you ask the state of California, it’s almost always W-2. If you ask a demo rep who doesn’t want to have taxes […]

Happy Thanksgiving! A Gratitude Blog

Caution. I’m not really a mushy girl (my team can attest), but this is a really mushy blog. I can’t help it. At this time of year, it’s hard for me to rein in my feelings about HFA and the team we have here. So, today, I’m giving myself a moment to step out of […]

The Benefit We’ve Been Working Toward for 10 Years!

Our social media manager, Jacquelyn, is on parental leave. For people who work at larger companies, this is likely unremarkable. But for us at Health and Fitness Activations, this is monumental. This is something we’ve been working toward for a long, long time. I remember talking about parental leave 10 years ago and putting it […]