Experiential Marketing: When More is More

The saying less is more is true…sometimes. But sometimes, you have to toss aside that old adage and go big! At large-scale events, where dozens, or even hundreds, of brands are competing for attention, if you don’t stand out, you’ll be lost in the shuffle, and you can expect your ROI on the event to […]

Events or Retail Demos – Which is Right for Your CPG brand? 

I’ve become a lifetime purchaser of several products I first tried at a product sampling. Beet Elite (now Superbeets) has been part of my running supplement regimen for years, after being educated about its effect on endurance at an event at my running group. Lupini Beans introduced themselves to my salads when I tried them […]