Four Ways to Activate at SXSW

“Music has healing power. It has the ability to take people out of themselves for a few hours.” – Elton John If there’s one week that cements Austin’s title as the “Live Music of the World” it’s the second week of March, when South by Southwest, or SXSW as it’s more commonly known, descends on […]

3 Cost-Effective Ways to Engage at Music Festivals

The positive energy of the crowd, the tunes in the air, and the massive amounts of people – music festivals offer a unique and fun opportunity for experiential marketing. But with sponsorship price tags in the 5, 6, or even 7 figure range, where does a smaller brand even begin? The good news is that […]