The Lesson We’ve Learned Twice

A few years ago, we implemented an unpopular policy with our demo clients. We began requiring a minimum number of visits per store – 6 to be exact. This means if a client wanted to add a store to their store list, we required them to complete 6 demos at that store within the first […]

7 Tips for Brands Launching Retail Demo Programs

We work with brands of all sizes – from startups to category leaders. We love watching brands grow and evolve. Most emerging brands get into a smaller retailer, hoping to create a data story there that will compel larger retailers to bring in their products. In these cases, building a high ROI demo program is […]

How Your Brand Ambassadors Can Make the Most of a Slow Demo 

We aim to crush sales every single demo. We bet you do too. But sometimes the weather is crummy, your local baseball team is in the playoffs, or there’s a zombie apocalypse right outside the retailer’s front door. Ok – for that last one, we just wanted to make sure you were paying attention. But, […]

Should Demo Reps be W-2?

The question, “Should Demo Reps and Brand Ambassadors be W-2 employees or 1099 contractors?” comes up often in the experiential marketing world. The answer to this question depends on who you ask. If you ask the state of California, it’s almost always W-2. If you ask a demo rep who doesn’t want to have taxes […]

The Devil’s in the Details

When you work in the experiential marketing world, there’s never a dull moment. Sometimes a hurricane rolls in on the day of your outdoor activation. Sometimes you use hay to soak up the water left behind by the hurricane rains, only to discover your tour manager is severely allergic to hay. Sometimes you are trying […]