How to Measure the ROI of Retail Demos

When clients come to us for retail demos, they often want to know how they can measure their ROI. It’s a valid and important question. At HFA, it’s imperative that our clients see a high ROI on their retail demo programs and experiential marketing activations. Our primary growth strategy is built on retaining long-term clients […]

These Communication Tips Will Increase the ROI of Your Experiential Marketing Activation

We call ourselves an experiential marketing agency. Really, we are communicators – master communicators. When you work with 1,000 brand ambassadors, hundreds of stores, dozens of clients, and an internal team, you have a lot of opportunities to sharpen your communication skills. Based on feedback from brand ambassadors and clients, we’ve realized that our communication […]