Trimming Branches to Grow Taller: The Future of HFA

Sometimes you have to trim a tree to encourage healthy growth. At the end of the summer, HFA got out the tree loppers and made some big cuts to our service branches, pruning about 40% of our business. It was a massive, carefully considered, and, let’s be honest, terrifying decision.   Why in the world would […]

The Power of the People

True story – A kombucha company owner stops by a sampling event to secret shop a program he’d paid thousands of dollars to execute. The brand ambassador grimly asks if he’d like a sample. He says, ‘Sure.’ She pours the sample while explaining she doesn’t really like the product. She believes it tastes sour and […]

How to Measure the ROI of Retail Demos

When clients come to us for retail demos, they often want to know how they can measure their ROI. It’s a valid and important question. At HFA, it’s imperative that our clients see a high ROI on their retail demo programs and experiential marketing activations. Our primary growth strategy is built on retaining long-term clients […]

These Communication Tips Will Increase the ROI of Your Experiential Marketing Activation

We call ourselves an experiential marketing agency. Really, we are communicators – master communicators. When you work with 1,000 brand ambassadors, hundreds of stores, dozens of clients, and an internal team, you have a lot of opportunities to sharpen your communication skills. Based on feedback from brand ambassadors and clients, we’ve realized that our communication […]