8 Ideas to Spruce Up Your Demo Display

8 Ideas to Spruce Up Your Demo Display

One thing we’ve learned by helping companies launch their retail demo programs is that brands almost always underestimate the importance of having a first-rate demo display. Product sampling is almost always the goal, but that can’t happen if customers are unwilling to approach your table. So, how do you make your demo display inviting and […]

Trade shows: 4 tips to plan

Trade shows: 4 tips to plan

Trade shows have returned. Are you ready? Working business development for Health and Fitness Activations, I have the pleasure of conversing with many companies about their go-to-market strategy. Occasionally companies will have ideas already fleshed out and only need Health and Fitness Activations to bring the ideas they have on paper to life. More often, […]

The Key to a Successful Experiential Marketing Event

The Key to a Successful Experiential Marketing Event

Diving into experiential marketing can be scary. Often, the price tags are large and at big events, you don’t have time for a learning curve – you’ve got one shot to nail it. So, how can you ensure your activation will be successful? It really all comes down to one question, “What’s in it for […]

3 Cost-Effective Ways to Engage at Music Festivals

The positive energy of the crowd, the tunes in the air, and the massive amounts of people – music festivals offer a unique and fun opportunity for experiential marketing. But with sponsorship price tags in the 5, 6, or even 7 figure range, where does a smaller brand even begin? The good news is that […]