Events or Retail Demos – Which is Right for Your CPG brand?
I’ve become a lifetime purchaser of several products I first tried at a product sampling. Beet Elite (now Superbeets) has been part of my running supplement regimen for years, after being educated about its effect on endurance at an event at my running group. Lupini Beans introduced themselves to my salads when I tried them […]
These Communication Tips Will Increase the ROI of Your Experiential Marketing Activation
We call ourselves an experiential marketing agency. Really, we are communicators – master communicators. When you work with 1,000 brand ambassadors, hundreds of stores, dozens of clients, and an internal team, you have a lot of opportunities to sharpen your communication skills. Based on feedback from brand ambassadors and clients, we’ve realized that our communication […]
7 Tips to Make the Most of Expo West
Is it just us, or does Natural Products Expo West feel more like a family reunion than a trade show? New products, old friends, early mornings, and late nights. Our team looks forward to this industry celebration every year. In our decade of attending this event, we’ve seen brands crush it at Expo and we’ve […]
How to Find the Perfect Brand Ambassador
One of the many questions I’m asked during new business meetings is “how does HFA find their brand ambassadors?” This is such a great question because how exactly do we find the “perfect” candidate for your unique brand when we work with a variety of brands? Let me tell you, it’s not a one size […]
What Goes Into the Perfect Training Deck?
Did you know there are four learning styles: Visual, Auditory, Reading/Writing, and Kinesthetic? Have you ever taken the time to explore your learning style? It may differ greatly from your best friend, sibling, co-worker, or spouse. When training new brand ambassadors for your experiential marketing activations, it’s extremely beneficial your brand training deck is aligned […]
3 Must – Ask Questions When Hiring a Brand Ambassador
How would you describe your ideal brand ambassador? Engaging? Knowledgeable?Passionate? Us too. We all agree that it’s critical the person representing your brand in face-to-face interactions embodies your brand’s personality. But how can you find this unicorn? It’s all about asking the right questions. Not sure what to ask? Try these! 1. What is something […]
How to Improve Brand Ambassador Retention
Turnover in the experiential marketing industry is high – very high. Most brand ambassadors have other primary commitments, like school, a full-time job, or auditioning for acting or dancing roles. When the demands of one of those roles increases, they’ll usually drop their side hustle like a hot potato. And this turnover is costly for […]
The Role That Saves Our Events…and Our Sanity
If you’ve worked in experiential marketing for more than a couple of minutes, you know it’s a wild ride. Inclement weather, shipping challenges, and brand ambassador callouts are always a possibility. And who are the brand ambassadors going to call when they need help figuring out what to do? Ghostbusters. No – at most experiential […]
2022: Our Best Year Yet
If the pandemic has taught us anything, it’s that you never know what’s just around the bend. Going into 2022, we honestly had almost no idea what to expect. We had some strong client partnerships and some big dreams, but the pandemic was still looming, and we didn’t have a crystal ball to know when […]
Tips for Relaunching Your Demo Program
While many people are enjoying eggnog and hot chocolate, many of our clients are busy plugging away at spreadsheets and finalizing budgets for the new year. Like many other health-minded brands, some of our clients took a break from demos during the holidays and are gearing up to relaunch their demo programs in January. If […]
