Happy Thanksgiving! A Gratitude Blog

A gratitude Blog

Caution. I’m not really a mushy girl (my team can attest), but this is a really mushy blog. I can’t help it. At this time of year, it’s hard for me to rein in my feelings about HFA and the team we have here. So, today, I’m giving myself a moment to step out of […]

Tips for Acing your Brand Ambassador Interview

Tips for Acing your Brand Ambassador Interview

Between all of our programs, our team probably interviews 30-50 brand ambassadors each week. We’ve seen it all. We had a woman who wouldn’t answer our interview questions because the FBI was listening in. We had an interviewee who answered every question with a single-word answer, and then would burst out laughing every couple of […]

How to Make Guerrilla Marketing Work for You

Guerrilla marketing, or street teams, can offer a cost-effective way to introduce hundreds, or even thousands of consumers to your product. But if you’re not planning properly, you may find yourself underwhelmed with the results of this style of experiential marketing. Today we’re going to give you insights on how guerrilla marketing can work for […]

The Devil’s in the Details

The Devil’s in the Details

When you work in the experiential marketing world, there’s never a dull moment. Sometimes a hurricane rolls in on the day of your outdoor activation. Sometimes you use hay to soak up the water left behind by the hurricane rains, only to discover your tour manager is severely allergic to hay. Sometimes you are trying […]

5 Tips to Make the Most of Your Sponsorship Activation

5 Tips to Make the Most of Your Sponsorship Activation

Whether it’s a major event like the Boston Marathon or your local weenie dog race, when you sponsor an event, your hope is to get an ROI on your investment. But how do you make sure your sponsorship is successful? Today we are sharing some tips on how you can make the most of the […]

How to Select Your Product Sampling Store List

How to Select Your Product Sampling Store List

When we get a new client, one of the first things we help them with is finalizing a store list. Which stores will receive product sampling demos and how often? This may sound like a simple task but it’s actually quite nuanced. Usually, our clients start off with a wish list – a list of […]

Lessons We’ve Learned in 10 Years

10-year anniversary

This year, Health and Fitness Activations is celebrating our 10-year anniversary! 10 years! We’ve gone from a one-person venture to a team of 9, and our company is the strongest it’s ever been. During the last decade we’ve learned some things – some the easy way, and some the hard way! Today we’re sharing our […]

How to Successfully Engage with Runners

How to Successfully Engage with Runners

For those of us that know our Health and Fitness Activations story, you know that I am really into running – 4:45am alarms, missing toenails, and stress fractures kind of into running. I ran my first marathon at 17 years old, and now I’ve got more than 20 years in the sport as a participant. […]

8 Ideas to Spruce Up Your Demo Display

8 Ideas to Spruce Up Your Demo Display

One thing we’ve learned by helping companies launch their retail demo programs is that brands almost always underestimate the importance of having a first-rate demo display. Product sampling is almost always the goal, but that can’t happen if customers are unwilling to approach your table. So, how do you make your demo display inviting and […]

Trade shows: 4 tips to plan

Trade shows: 4 tips to plan

Trade shows have returned. Are you ready? Working business development for Health and Fitness Activations, I have the pleasure of conversing with many companies about their go-to-market strategy. Occasionally companies will have ideas already fleshed out and only need Health and Fitness Activations to bring the ideas they have on paper to life. More often, […]