3 Keys to Successful Recruiting: Pandemic Style

Nordic Naturals brand ambassador

Recruiting reliable, passionate BAs can be difficult during any season, but the one we are in takes the cake. If you decide to recruit your own brand ambassadors during this pandemic, here are a few challenges you may not have thought through: 1. Fewer applicants If you’re used to recruiting through Facebook groups, Trusted Herd, […]

“Into the Unknown:” HFA’s 2021 Goals

One of Our First GT's Demos!

When I look at our goals for 2020, I can’t help but chuckle (ok – maybe also cry a little) at my naïve 2019 self. Of course, no one saw the freight train of 2020 coming, right? Just for good humor, let’s recap the goals we shared last year as we rang in the new […]

7 Important Things to Think About When Launching a Brand

When we updated our website, I got a few questions about the new services we’ve added, mainly the Go-To-Market Strategy Consulting. I think it might have come as a surprise to some of our followers, who are made up of about half brand ambassadors and half health food brands (and a few agencies who spy […]

Racism in the Experiential Marketing Industry

Bone Broth representative in store

If you’re in the experiential marketing industry, be ready. This blog is going to “go there.” In an effort to continue the conversation on racial equality, we put our own industry, experiential marketing, under the microscope. In our first-ever diversity panel, we asked 5 panelists to share their experiences with racial discrimination in the field […]

8 Ways to Adapt to Post-COVID Demos

I think we can all agree that these days we are a little more leery of taking something a stranger hands us, right? So, how do you adjust for this at your demos? Do you use telepathy to tell your customers about your product? Do you yell to them from at least 6 feet away? […]

Time for an Encore Career? The Lori Story

March 25, 2019, after more than three decades (what!!??) of working in the dental industry, I made a hard stop and left everything I knew for…who knows? So here’s me, 60 years old and embarking on a new career, my encore career. Instead of retiring, like many of my friends, I get my kicks from […]

How to Create a Sales-Focused Demo Team

results matter

When you’ve worked on the supplier (client) side of the business, you know that when you tell a retailer you’ll do a demo at their store, what you’re really saying is that you will help them sell the product they choose to buy from you. It’s your promise to them as a salesperson. So, what […]

5 Productivity Hacks for Working At Home

Nora says don't work from bed!

Distractions, the feeling of isolation, skipping rush hour traffic and being able to work from just about anywhere with a good wifi….these are all part of the work from home package. I’ve been working at home in some capacity for the last 6 years and I often get asked if I prefer this to an […]

What Are Our Jobs Again? Making the most of the COVID-19 halt

Jessica, the founder of health and fitness activations

98% of our business is event planning, management & staffing. We were one of the first industries that came to a screeching halt due to COVID-19. People keep asking me what we are doing now that we aren’t planning, managing and staffing events. Well, pretty much everyone on the team has new temporary titles, but […]

Expo West – Then & Now

Posing in front of the Kodiak Cakes photo set

“If I don’t get a new client at Expo West, I am shutting down Health and Fitness.” It was the middle of the day in February 2014 and I was on the phone with my mom. Expo West was and is the largest event in the natural-products industry. This statement wasn’t a pity-move. It was […]